A creator with a large following can still be a poor match for your game. Start with the content your future players already watch, then build a shortlist around that fit. This guide walks through a repeatable process for Roblox developers, from defining a useful search to preparing a specific collaboration proposal.
1. Describe the viewing experience, not just the genre
Write one sentence that explains what someone would enjoy watching in your game. For a co-op horror game, that might be friends reacting to an unexpected scare. For a competitive obby, it might be a difficult route, a speedrun, or a challenge against another player. This gives you something more useful to search for than the word Roblox alone.
Turn that sentence into a few search themes. Include your genre, the main activity, and the kind of video that would show it well. A creator who regularly makes challenge videos could be a stronger fit for a difficult obby than someone whose content is mostly development tutorials, even if both cover Roblox.
- Genre: horror, roleplay, obby, simulator, or another accurate category.
- Watchable moment: a reveal, funny failure, competition, transformation, or discovery.
- Format: a short clip, tutorial, challenge, livestream, or longer playthrough.
2. Search for relevant content before comparing creator size
Look for recent videos about games with a similar player experience. Search a specific game name alongside your genre or format, and try more than one phrase. Review the actual posts rather than assuming every creator returned by a broad search is relevant. A Roblox mention in an unrelated video is a weak reason to add someone to your campaign.
In Rscout, use the available category and platform filters to narrow your search, then open matching posts to inspect the content behind a profile. Treat the result as a starting point for your own review. Discovery does not mean the creator has agreed to a partnership or has joined the platform.
3. Review several posts for audience and format fit
A single successful video can hide a mismatch. Look at several recent posts and ask whether the creator consistently makes the kind of content your game would support. Note the language they use, the games they cover, and whether their viewers seem interested in trying those games themselves.
Read a sample of comments for context. Questions about the game name, how to join, or how a mechanic works can help you understand what viewers noticed. Comments alone do not prove that a video drove players or purchases. If you need audience demographics or campaign results, ask the creator for appropriate analytics rather than inferring those numbers from a public profile.
Follower count is useful context, but it should not replace this review. A smaller creator who naturally plays your type of game may offer a clearer collaboration idea than a much larger creator whose usual format would need to change completely.
4. Save a shortlist with a reason for every creator
Give each shortlisted creator a short note: what fits, which post demonstrates it, and what you would propose. This makes your selection easier to explain to a teammate and gives you useful material when you write the pitch. Remove creators you cannot describe a specific collaboration idea for.
Keep contact information separate from your assumptions about it. Check the published contact route and whether the address represents the creator, a manager, or a business. An available address is not evidence of audience fit, availability, or interest in your particular offer. Respect opt-outs and the rules of the service you use to contact them.
- Creator and profile link.
- One or two relevant posts.
- Why the game fits their usual content.
- Proposed format and a concrete video idea.
- Contact route and any stated partnership instructions.
5. Pitch a collaboration they can quickly understand
Introduce yourself and your game, mention the specific content that made you reach out, and describe the proposed collaboration. Include what you are offering and ask a simple next-step question. Avoid unsupported praise, guaranteed-results claims, and a long explanation of every feature in your game.
For example: Hi [Name], I’m building [Game], a co-op horror experience on Roblox. Your [specific video] made me think a first-play session with your usual group could be a good fit. Would you be open to discussing a sponsored video? I can share a preview build and would love to hear your rates.
Adapt the message to the actual creator and your real offer. Free access, a fixed fee, an affiliate arrangement, and a retainer are different proposals. Make the terms clear before anyone produces content.
6. Use the first campaign to improve your next shortlist
Choose a small, relevant group before expanding outreach. Track who you contacted, who replied, what you agreed on, and when content goes live. Delivery is not the same as a reply, and a reply is not a booked collaboration. Keeping those stages separate helps you spot whether the problem is creator fit, the offer, or the message.
After a collaboration, compare what happened with the goal you set beforehand. Ask for the agreed reporting and use whatever campaign attribution you actually have. If the data cannot connect a video to player activity, describe that limitation rather than assigning every new player to the creator.
The aim is a better next decision: which formats showcased the game clearly, which creators were a strong fit, and what you would change in the next pitch. A focused shortlist and a clear offer are a more useful starting point than a large, unexplained contact list.
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