ROBLOX ADS
Put your game in their path.
Use Roblox Ads Manager to promote your experience inside Roblox. Your budget buys visibility; your game does the rest.
Organic marketing for Roblox games
The #1 Robloxinfluencer marketplace
Loading creator count.Automate your marketing campaign.
50%+Of Roblox players discover games through social media
1 trillion+Roblox video views on YouTube
340% ↑Player growth from social media campaigns
FIND YOUR CORNER OF ROBLOX
Horror
Simulator
Obby
Roleplay
Anime
Tycoon
BUILD YOUR DISCOVERY ENGINEGet seen in Roblox.
Get seen in Roblox.
Get talked about everywhere.
Two channels belong in your launch plan: Roblox ads and social media. Give players a way to discover your game—and a reason to try it.
CREATOR-LED SOCIAL
Give your gameplay a life of its own.
A creator’s reaction, challenge, or walkthrough turns gameplay into content players can watch, share, and discover in their feeds.
THIS IS WHERE RSCOUT COMES INOrganic reach. Intentional strategy.
Find my creators Organic describes how content reaches viewers. Creator partnerships can still be paid, and views aren’t guaranteed. Rscout helps you find relevant creators, build a shortlist, and prepare your outreach.
Organic vs paid Roblox marketing: read the comparison →BUILT FOR THE WAY PLAYERS DISCOVERYour next players
Your next players
already watch someone.
Put your game in the moments they share, the challenges they try, and the videos they watch next.
01 / MAKE THEM FEEL IT
Gameplay worth watching.
The jump scare. The clutch escape. Let a creator show the reason to play.
02 / FIND YOUR CORNER
A smaller crowd. A better fit.
Find creators through the games and content their audience already loves.
03 / KEEP THE MOMENTUM
Your next launch starts ahead.
Keep your best fits together. Bring them back for your next map, update, or game.
01 / DISCOVERY WITH CONTEXTMore than a name
More than a name
and a follower count.
Search by your game’s genre, gameplay, and audience. Browse the content behind each match, then save the creators you want to work with.
Search your corner of Roblox.
Choose game genres, themes, and creator specialties. Review the saved videos behind each profile.
See the content behind the profile.
Open matching posts and creator profiles. Review their content and published contact options before reaching out.
Keep your best fits together.
Save TikTok creators to lists and get personalized DM drafts to review, copy, and send. Organize email outreach in campaigns.
FROM YOUR GAME TO THEIR FEEDYour next launch.
Your next launch.
Three good moves.
Go from “who should we work with?” to a shortlist you can act on.
Build my workspaceA co-op horror game with puzzles and monsters…
Find the content that fitsIllustrative examples
J
Jump-scare reactionsYouTube · Horror gameplay
M
Co-op game discoveriesTikTok · Game showcases
K
Puzzle walkthroughsYouTube · Guides
Start with your game.
Choose game genres and themes. Explore creators through the content they actually post.
AI THUMBNAIL MAKERMake the artwork.
Make the artwork.
Plan the campaign.
Turn a scene from your game into promotional artwork with the AI thumbnail maker. Add your headline and export a ready-to-use 16:9 image, right beside your creator campaign.
Try Rscout
MOONLIGHT HOTELESCAPE THE HOTEL Give it your own twist.Try it below
A little preview of what you can make with Rscout.
Make your next thumbnailA few things to know.
How are creator profiles discovered?
Profiles are discovered from public YouTube, TikTok, and Instagram content and search topics. Listed creators have not necessarily joined Rscout. Review their content and contact options before reaching out.
How do I contact a creator?
Review their published contact options. Rscout shows available business emails and helps you organize campaign outreach. You can also prepare a message and open their social profile to send a DM yourself.
Is creator marketing free?
Creators may charge for a collaboration. Organic reach describes how the video reaches players; agree on the fee and deliverables directly with the creator.
Can I search using my game?
Choose the categories that fit your game, such as Horror and Obby. Multiple selections include creators matching either category. Review their videos before choosing your shortlist.